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Security Type
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Membership Units
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Categories
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Entertainment, Technology, Crypto & Blockchain, Sports & Fitness
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Min Investment
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$150
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Offering Date
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October 22, 2020
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Expected Close Date
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January 28, 2022
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Target Raise
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$100.00K-$535.00K
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No. Investors
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675
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Security Price
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$3
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Deal Notes
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Series C Common Units
Price per Unit: $3.00
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Valuation
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$17,200,000
- Number of Employees
- 8
- Cash
- $216,495
- Revenue
- $318,832
- Short Term Debt
- $376,546
- Cost of Goods
- $167,143
- Long Term Debt
- $118,582
- Net Income
- $-486,797
Company Description
The AUDL is the world's largest professional Ultimate league, featuring one of today's fastest growing participation sports. Ultimate is a fast-paced, non-contact team sport celebrated for its precision passing and airborne acrobatics - making it a veritable highlight factory for fans. The AUDL was created to grow professional Ultimate by providing a platform for its talented athletes to showcase their skills and support today’s important social issues. Ultimate can become the next big sport.
In five years, we hope to expand to more major markets in the US and Canada. We can also take our low-cost model to Europe, South America & Asia to create a global platform for professional Ultimate. Imagine watching the "World Cup" of Ultimate as pro teams compete for their country. Ultimate is being considered for inclusion in the 2028 LA Olympic Games, providing a further catalyst for the sport among young players and fans. We want our players to be seen on TV and online and be recognized for their talent around the world. These projections cannot be guaranteed.
Perks
Invest $250+ for Yearly Zoom Owners meeting; AUDL Owners certificate; Exclusive Owners Disc
$500+ Everything Above + 10 Universal Tickets; Custom Team Jersey with Name and Number; 3 months free AUDL.tv Subscription
$1,000+ Everything Above + Personalized thank you video from an AUDL All-Star; Full Year Free AUDL.tv Subscription
$5,000+ Everything Above +; Mention as Gold Supporter on THEAUDL.com website and One on one meeting with AUDL Commissioner
$10,000+ Everything Above +; Mention as Platinum Supporter and VIP Experience at 2021 Championship Weekend
Invest $250+ for Yearly Zoom Owners meeting; AUDL Owners certificate; Exclusive Owners Disc
$500+ Everything Above + 10 Universal Tickets; Custom Team Jersey with Name and Number; 3 months free AUDL.tv Subscription
$1,000+ Everything Above + Personalized thank you video from an AUDL All-Star; Full Year Free AUDL.tv Subscription
$5,000+ Everything Above +; Mention as Gold Supporter on THEAUDL.com website and One on one meeting with AUDL Commissioner
$10,000+ Everything Above +; Mention as Platinum Supporter and VIP Experience at 2021 Championship Weekend
Key Deal Facts
Become an owner in the largest professional ultimate league playing a globally popular action sport
Ultimate is the sport of today's generation; socially conscious, engaged, inclusive, fun
TV deal places us in 57 million households with Fox Sports & AUDL.tv access to 60 million Roku subs
Deeply engaged digital media following of over 700,000 love our highlights and player story-telling
Young, socially conscious fans are valued by brands reaching out to Millennial and Gen Z audiences
Exciting, affordable and family friendly games and events with accessible players
We are developing a live prized-based mobile game & console based video game to engage our audience
@MKBHD is a star, Super Bowl Champ Ronnie Lott is advisor & Bill Nye the Science Guy has invested!
Use of Proceeds
$100,000
- 50% in marketing expenses
- 40% to add one new marketing specialist
- 5% for Wefunder intermediary fees
- 5% for Legal fees
$534,998
- 35% in marketing expenses
- 35% to hire one new member of video production team, one digital marketing manager and one marketing specialist
- 5% for Wefunder intermediary fees
- 5% for legal fees
- 20% to working capital
Management Team / Advisory Board Bios
Robert Lloyd
Cofounder and Chairman
Worked for 21 years at Cisco, most recently as President Engineering and Sales participating in the development of the internet. Then on to Virgin Hyperloop-One In LA as CEO, helping pioneer a 5th mode of transportation. Now its time for Pro Ultimate
Steve Hall
CEO and Commissioner
Steve joined the AUDL in October 2018 as CEO and Commissioner. Steve is a former Ultimate player and co-owner of the Atlanta Hustle team. Steve is the Managing Partner of EHF Capital. He is a former Managing Director at Citi and VP at Goldman in NYC
Tim DeByl
Vice President Media and Marketing
Tim is a founder in Madison, WI based Distillery Marketing and co-owner of the Radicals. Tim manages a talented creative team responsible for the AUDL website & social media, broadcast planning & production, sponsorship sales & content development
Ronnie Lott
Advisory Board Member
Four time Super Bowl Winner & NFL Hall of Fame defensive star Ronnie Lott recently joined our advisory board. Ronnie maintains close contact with athletes, entertainment and media personalities; passionate about creating opportunities for everyone
Andrew S Lloyd
Chief Financial Officer
Andrew is a graduate of the Leavey School of Business @ Santa Clara University. He has been involved in delivering large-scale events, holding several roles at George P Johnson. Andrew joined the AUDL in 2018 as CFO and manages several AUDL functions.
Deal Notes
Series C Common Units
Price per Unit: $3.00