Hempzene

Hempzene

Marketing CBD directly to consumer via entertaining/informative long-form media

Print
Security Type
SAFE
Min Investment
$100
Location
Beverly, MA
Offering Date
October 30, 2020
Expected Close Date
February 26, 2021
Target Raise
$75.00K-$107.00K
Deal Notes

Discount: 20%

Company Description

We market high-quality health and wellness CBD products directly to the consumer predominantly via informative long-form television media and online content. Many times companies with great products and packaging overlook the most important factor in generating sales and revenue. We have not only perfected the art of telling a better story, we have a proven long form advertisement that is already generating sales and reoccurring revenue. In 5 years, we hope that the brand Hempzene will become synonymous with excellence and superiority in order to become a leader in the CBD market by providing high quality educational content / products that breed trust and confidence. Milestones we hope to achieve:-Q4 2020, revenues over $1M/test long form radio ads. -Q1 2021, test direct mail-Q4 2021, expand into retail. -Q3 2022, cust. acquisition rate of 100,000 new buyers/month.These are forward looking projections that are not guaranteed.

Perks

Invest $250+ for Hempzene Hat
$500+ Hempzene Product Bundle (including hat)
$1,000+ Hempzene Product Bundle + 10% off all future online purchases for one year
$2,500+ Hempzene Product Bundle + 20% off all future online purchases for three years
$5,000+ Hempzene Product Bundle + 20% off all future online purchases for life (or until exit event)
$10,000+ Hempzene Product Bundle + 30% off all future online purchases for life (or until exit event)
Invest $250+ for Hempzene Hat
$500+ Hempzene Product Bundle (including hat)
$1,000+ Hempzene Product Bundle + 10% off all future online purchases for one year
$2,500+ Hempzene Product Bundle + 20% off all future online purchases for three years
$5,000+ Hempzene Product Bundle + 20% off all future online purchases for life (or until exit event)
$10,000+ Hempzene Product Bundle + 30% off all future online purchases for life (or until exit event)

Key Deal Facts

Over 3X growth for total revenue since December, 2019.
First advertisement has been successfully tested and is generating sales and reoccurring revenue.
3,062 long-form advertisement airings for over 1,500 hours of airtime through 9/30/20.
We don’t compete for premium retail shelf space or attention on online market places.
Almost 2,700 customers acquired through 9/30/20.
Recurring revenues through proven, profitable subscription model with attractive margins.
Our team has decades of experience creating/managing, health/wellness direct marketing campaigns.
The projected collective market for CBD sales in the U.S. will surpass $20 billion by 2024.

Use of Proceeds

$75,000

  • 80% customer acquisition (television advertising media)
  • 12.5% product inventory
  • 7.5% Wefunder intermediary fee

$107,000

  • 80% customer acquisition (television advertising media)
  • 12.5% product inventory
  • 7.5% Wefunder intermediary fee

Management Team / Advisory Board Bios

Michael Sciucco
Founder and CEO
Boston Business Journal“40 Under 40.” 2016 SmartCEOs Future 50 Awards. 3 time Wall Street Journal/USA Today best-selling author. Juris Doctorate from Suffolk University. BS degree in Political Science from Springfield College.

Jeff Jackson
Operations Manager / Finance Manager
Over 15 years of accounting and operational experience in the direct response industry. Worked on marketing campaigns which have cumulatively generated half a billion dollars of revenue. BS in Accounting from Roosevelt University.

Christopher J. Meusel
Information Technology Manager
Over 15 years of IT experience in the direct response industry. Fluent in most programming languages and databases. Master’s in Computer Science from Boston University. B.S. degree from Framingham State University. Active member of MENSA.

Jason Bernabei
Business Development Manager
20 years of experience in the health and wellness direct response industry. Integral in launching 15 national long form advertising campaigns for health related products. Finance degree from the University of Massachusetts in 1998.

Garrett Miller
Business and Legal Affairs Manager
13 years of legal experience in the direct response industry advising management in areas of law including intellectual property, regulatory and business practices compliance. B.S. degree, Syracuse University. J.D., Case Western Reserve University.

Shauna Favalora
Office Manager & Executive Assistant to Founder
Two decades of experience in an Assistant/Office Manager role in the direct response industry managing general day to day operations. Graduate of Marian Court Junior College as Valedictorian with a 4.0 GPA.

Korie Prince
Operations Lead
Over 10 years of multiple and progressively complex responsibilities in direct response marketing including customer service management and maintenance and implementations of company accounting records.

Cathy Ratcliffe

Deal Notes

Discount: 20%

Amount Raised : $16,609
Reveal the Score by Voting
_
Additional ratings from other users are needed to determine a viable CrowdScore for this deal.
The "CrowdScore" for this deal is determined by user ratings and other factors using our proprietary algorithm.
The overall viability and scalability of the business concept as well as the ability to drive the concept to profitability over time.
Business Idea
The progress made thus far in demonstrating that the business has viability, a customer base or other business traction.
Business Traction
The experience of the management team in running, scaling and/or exiting a business that required similar skills to execute the business plan.
Management Team
The value of the company compared to similar companies raising money from investors.
Valuation

Security Description

A SAFE is an agreement between you—the investor—and the company in which the company promises to give you a future equity stake based on the amount you invested. It also involves some kind of a triggering event that must take place in order for you to get your future equity stake. Be careful as you may only get equity if a particular event is triggered.

Research Reports

No reports have been submitted

Become a Reporter

0 Comments