Toffee.com

Toffee helps people buy and sell any digital product imaginable.

Whether it's an eBook, video, gift card, or game key; you can automatically buy & sell it on Toffee in a simple and secure way.In 5 years, we hope to become the de facto marketplace for buying and selling digital goods. We hope that Toffee will be the top-of-mind platform for every digital native when they think of the secondary market for digital products. We hope to see our community grow from its current size of ~3k users to well over 10 million users. Also, we hope to have partnered up with various businesses to provide value-add services to our users. These are future projections and are not guaranteed.Given the Company’s limited operating history, the Company cannot reliably estimate how much revenue it will receive in the future, if any.

Invest $100+ for A personalized thank you note and early access to new features on the marketplace
$250+ The above, including a 50% coupon code which can be used towards listing promotions (good for 10 uses)
$500+ All of the above, including your name (opt-in) on our soon-to-come "Investors" page on the website
Invest $100+ for A personalized thank you note and early access to new features on the marketplace
$250+ The above, including a 50% coupon code which can be used towards listing promotions (good for 10 uses)
$500+ All of the above, including your name (opt-in) on our soon-to-come "Investors" page on the website

Early Traction: $27K in GMV & 175K listing views in the past 12 months. Sellers already love us!
Graduated from YCombinator Startup School S19 & a member of Google for Startups Campus
The Toffee brand name & toffee.com URL / authoritative website real estate
Marketplace is up and running with 3000+ registered users and 3500+ listings created
Easiest and fastest way to list digital goods online. Start selling in minutes, not days
Simplest and safest way to purchase digital goods online. Buy instantly, no need for an account
Founder invested $200K to build the marketplace, before incorporating Toffee in April 2020
Pandemic-Proof. Toffee is a completely virtual experience; from browsing to receiving your goods

$50,000

• 7.5% towards Wefunder fees
• 40% towards engineering costs which includes recruiting full-stack software contractors, one-off software purchases and recurring licenses
• 52.5% towards marketing which includes paid advertisements and promotions, hiring design contractors for the creation of various marketing materials, and Google/Reddit/Facebook ads. 

$1,070,000

• 7.5% towards Wefunder fees
• 40% towards augmenting the core Toffee team which includes recruiting and hiring full-time software engineers and front-end designers.
• 10% towards additional engineering costs which includes full-stack software contractors, one-off software purchases and recurring licenses
• 42.5% towards marketing which include paid advertisements and promotions, retaining a marketing firm for marketing campaigns, and Google/Reddit/Facebook ads. 

Yousef Abdulhassan
Founder
Experienced founder with over a decade of relevant experience in the digital goods industry. Former cybersecurity consultant to Mercedes Benz, Hugo Boss, Fossil, and more.

Discount: 20%