Carbon Counts

EverForest™—a mobile game that plants trees in the real world!

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Security Type
Technology, Retail, Entertainment, Financial Services
Min Investment
Cambridge, , MA
No. Investors

Key Deal Facts

Raised $5.5M+ on these deal terms from top VC/angel investors: Grantham, SIG, Oceans Ventures, etc.
Expert team from games reaching 500M+ players: Club Penguin, Plants v Zombies, AdCap, Star Wars, etc
Game is currently in Early Access, showcasing robust metrics (Day 1 retention exceeding 35%).
A global innovator in the "Play-to-Plant" genre, in a huge $92 billion mobile gaming market.
Aiming for $100M in revenue and 100M trees planted by 2026 YE (projections not guaranteed).
Play-to-Plant benefits both environment and business, elevating metrics (ex. +55% in retention).
Outstanding, verified impact partners in reforestation.
New Impact Platform that allows other games and companies to integrate tree planting.

Management Team / Advisory Board Bios

Michael Libenson Co-Founder & CEOA 3X entrepreneur and 2X co-founder over the past 23 years, with two successful exits, including Upromise. Michael is an avid outdoorsman and father of two who is passionate about driving meaningful climate action., Vikram Sahai Co-Founder & CTOExcited about using tech and games for good, Vikram is a veteran of 15 years from Google and the founder of two tech start-ups (one sold successfully). He has served on several non-profit boards, such as UC Santa Cruz Foundation., Brett JenksCo-Founder & Board ChairAn experienced CEO with a career developing conservation solutions that benefit 60+ countries. Currently the CEO of Rare, and serves on the boards of Carbon Counts, Grantham Trust, and the Closed Loop Fund's investment committee., Nicole RustadChief Impact OfficerNicole brings 20+ years of pioneering entertainment-driven impact across Disney, Pixar, and Star Wars franchises. Driven to build teams and partnerships to scale innovative solutions that will tackle the world's most pressing problems!, Kyle DuncanExecutive ProducerCo-creator of the Plants vs. Zombies Garden Warfare franchise, 23+ years of experience in creating creative, operations, and business development experience to help bring people together to play and take action to protect our world., Keri MayallSenior Director of OperationsAs a people, project, and productivity-focused leader in the technology industry over the last 15+ years, Keri has led and mentored teams within many top Fortune 500 companies such as Electronic Arts, Disney, and Lululemon., Deanna KentDirector of StoryA former Sr. Writer for the Walt Disney Company for games, product, and brand/marketing, and a published author, Deanna is passionate about story design and its impact on immersive experience., Neil HoosonArt DirectorArt Director with 25 years of bringing immersive digital experiences to life. As an artist and art lead at Disney, Family Channel and Teletoon, he specializes in character design, illustration, and visual storytelling., Cody VigueCreative Director An innovator of the Idle Game genre with the success of his breakout title AdVenture Capitalist, Cody is a writer and game creator of epic proportions. He loves inventing and producing games that seek to surprise & delight players., Nick Clements Marketing DirectorWith over 25 years of brand and marketing expertise, Nick has played a pivotal role in fuelling consumer growth for iconic brands like Vodafone, Disney, Honda, Discovery, and Star Wars., Ivy Wong Sr. Product Marketing ManagerAn avid marketer with 8+ years of experience in the mobile gaming space. Previously launched and led the marketing efforts for several top-grossing mobile titles, including Panda Pop and Harry Potter: Hogwarts Mystery., James DiMentoUA DirectorJames brings 8+ years of experience working in growth marketing and user acquisition for mobile apps (Zillow, Rosetta Stone) and games (Star Trek Timelines)., Nnamdi Wosu Player Support Lead
Amount Raised : $5,698,054
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Security Description

A CAFES (Contract and Future Equity Stake) can convert into different types of equity upon a Triggering Event, such as: common or preferred stock for a corporation, limited partnership interest for a limited partnership and membership interest for a limited liability company. At the time of the Triggering Event, the specific rights and limitations associated with the equity stake being issued to the investors will be determined and disclosed by the Entrepreneur.

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