BlueStar SeniorTech

BlueStar SeniorTech

Aging at-home and telehealth solutions to keep seniors safe, healthy & connected

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Security Type
Convertible Note
Min Investment
$250
Location
Rockville, MD
Offering Date
December 09, 2020
Expected Close Date
April 30, 2021
Target Raise
$50.00K-$250.00K
Deal Notes

Interest: 9%

Discount: 20%

Company Description

We provide technology services-- hardware, software, communications, and support labor-- to help seniors live better in their homes as they age. We want them to be safe, healthy, and connected, and to remain free and independent. We provide these services for a monthly fee on a subscription basis.We want to grow to serve at least 100,000 families with seniors, and to have a monthly recurring revenue from subscription fees of at least $5 million. Within five years, we believe we'll be acquired by a strategic investor such as a healthcare company or major insurance company. These projections cannot be guaranteed.

Perks

Invest $250+ for BlueStar BallCap
$500+ BlueStar Coffee Cup
$1,000+ Personalized dog tags for you or anyone else you love or want to honor.
$2,500+ A year of daily or weekly check-in calls from BlueStar to any senior you love.
$5,000+ Medical alert service for life for any senior you choose.
$10,000+ Admiral Wray will provide an hour-long customized zoom/online business talk on leadership to any company/organization of your choice, to include a half-dozen signed copies of his leadership book.
$15,000+ Personal Deluxe Guided Tour of DC Monuments and history lesson via scooter with CEO Admiral Rob Wray, with a beer afterward at Old Ebbitt Grill across from the White House.
Invest $250+ for BlueStar BallCap
$500+ BlueStar Coffee Cup
$1,000+ Personalized dog tags for you or anyone else you love or want to honor.
$2,500+ A year of daily or weekly check-in calls from BlueStar to any senior you love.
$5,000+ Medical alert service for life for any senior you choose.
$10,000+ Admiral Wray will provide an hour-long customized zoom/online business talk on leadership to any company/organization of your choice, to include a half-dozen signed copies of his leadership book.
$15,000+ Personal Deluxe Guided Tour of DC Monuments and history lesson via scooter with CEO Admiral Rob Wray, with a beer afterward at Old Ebbitt Grill across from the White House.

Key Deal Facts

$2M in recurring revenue. EBITDA positive. 5000 customers.
Planning to grow 4x next year based on existing agreements in hand (not guaranteed).
Veteran owned & operated. 14 Generals and Admirals on our advisory board.
Exploding telehealth market growing 64% this year.
Convertible debt expected (not guaranteed) to convert to preferred equity in Spring 2021.

Use of Proceeds

$50,000

  • 43.5% toward growth marketing
  • 35% toward equipment for RPM
  • 15% toward new staffing
  • 6.5% for cost of raise

$250,000

  • 47.5% toward growth marketing
  • 30% toward equipment for RPM
  • 16% toward new staffing
  • 6.5% for cost of raise

Management Team / Advisory Board Bios

Robert Wray
CEO
Retired navy 2-star admiral. Nuclear engineer. Author. Patent-holder. Ran a $3.5 B P&L with 10,000 people. Multiple startups.

Gordon Russell
Chief Operating Officer (COO)
Retired 2 star Navy admiral. Ran 8000 person organization.

David Coakley
SVP Sales
Founded and grew two companies until they were acquired by publicly traded companies.

Doug Foster
Chief Marketing Officer (CMO)
After a career at top tier firms on Madison Avenue, was CMO for 7-Eleven, Jackson Hewitt, and The Scooter Store.

Preston Weir
Chief Technology Officer (CTO)
Fluent in a dozen IT languages. The MacGyver of tech.

Maryam Parsa
Head of Customer Service
10,000 happy soothing conversations with seniors in the last five years.

Pete Reyes
Head of Nursing
Air Force Nurse, EMT, father of 2.

Deal Notes

Interest: 9%

Discount: 20%

Amount Raised : $0
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Security Description

A convertible security is a security that can be converted into another security, typically equity in the next round of financing.

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