Ciari Guitars

Ciari Guitars

Revolutionary, patented music-tech enabling stress-free guitar mobility.

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Security Type
SAFE
Categories
Other
Min Investment
$100
Location
San Diego, CA
Offering Date
December 22, 2020
Expected Close Date
April 15, 2021
Target Raise
$100.00K-$1.00M
Deal Notes

Discount: 20%

Company Description

We make and sell the revolutionary "Ascender" folding travel guitar. The Ascender has a patented folding system with a hinge in the neck so the guitar can be folded in half for convenient transportation and storage. During air travel, for example, the Ascender fits under seat - the first guitar ever with that distinction. To play again, simply unfold the neck, flip a lever to lock the hinge and the re-tighten the strings, "top off tune" the strings, and you're ready to rock!

In 5 years, we hope to be a globally recognized guitar brand synonymous for quality and innovation and have $10M+ in revenue based on a multi-instrument portfolio, including folding electric, acoustic and bass guitars. Based on our traction by years 3-5, we hope our disruptive guitar line will be an attractive acquisition target for major players in the guitar industry. Due to our robust international patent protection, any acquisition will command a healthy multiple for an attractive exit. These projections are not guaranteed.

Perks

Invest $200+ for Ciari Trucker Hat
$500+ Ciari Hoodie
$1,000+ 5% Discount on Ascender premium travel guitar (black satin trim)
$2,500+ 10% Discount on Ascender premium travel guitar (black satin trim)
$7,500+ 15% Discount on Ascender premium travel guitar (black satin trim)
$10,000+ 25% Discount on Ascender premium travel guitar (black satin trim)
$15,000+ 50% Discount on Ascender premium travel guitar (black satin trim)
$25,000+ Free Ascender premium travel guitar (black satin trim - $3K value) OR One of First 5 Mid Tier Electric OR One of First 5 Carbon Fiber Acoustic
Invest $200+ for Ciari Trucker Hat
$500+ Ciari Hoodie
$1,000+ 5% Discount on Ascender premium travel guitar (black satin trim)
$2,500+ 10% Discount on Ascender premium travel guitar (black satin trim)
$7,500+ 15% Discount on Ascender premium travel guitar (black satin trim)
$10,000+ 25% Discount on Ascender premium travel guitar (black satin trim)
$15,000+ 50% Discount on Ascender premium travel guitar (black satin trim)
$25,000+ Free Ascender premium travel guitar (black satin trim - $3K value) OR One of First 5 Mid Tier Electric OR One of First 5 Carbon Fiber Acoustic

Key Deal Facts

Received coveted “Editor’s Pick” from Guitar Player Magazine
Patented technology that solves a real problem (guitar mobility/travel) in a $2.79B market
Lauded by Forbes as “The most convenient guitar in the world”
Deep industry relationships targeting top product retailers, incl. Sweetwater & Musikhaus Thomann
Unique in-airport marketing channel - only guitar company approved for free airport guitar lounge.
One of 13 companies (out of 300+) chosen for Project Music, a leading accelerator in Nashville
CEO is IP Exec & Patent Attorney. Chief IP Counsel for “Start-up to $1BB” Medical Device

Use of Proceeds

$100,000 

  • 90% Product Developmen
  • 2.5% Fundraising Costs
  • 7.5% Wefunder Fee 

$1,000,000

  • 45% Operational Scale-Up, Marketing Scale-Up, and Key Hires
  • 25% Product Development
  • 20% Debt Repayment & Accounts Payable
  • 2.5% Fundraising Costs
  • 7.5% Wefunder Fee 

Management Team / Advisory Board Bios

Jonathan Spangler
CEO and Founder
Medical device executive and 20+ year patent attorney turned entrepreneur, Jonathan Spangler invented the Ascender folding travel guitar - recipient of coveted Editor's Pick from Guitar Player Magazine as the first ever pro-quality travel guitar.

Brent Rivard
CFO
Senior executive with broad experience in all operations and financial aspects of both large public and small private companies. Co-founder of Salesforce.com business sold to Rackspace in 2018.

Tracy Judge
VP, Marketing + Events
Tracy is an entrepreneur with 15+ years of experience in marketing + events. She is on the International Board of Directors for Meeting Professionals International and was recently recognized as Connect Meetings 40 under 40.

Tommy Benson
Director, Artist Relations & Education
25+ years experience teaching and performing on the instrument he is most passionate about - Guitar! 250K and growing social media presence and host and producer of the syndicated FM radio program Jazz Quest in Laguna Beach CA.

Timothy Johnson
Advisor, Engineering & Quality
30-year EE on founding engineering team for two industry changing products, including  iPhone and  Apple Watch. Guitarist, band member, sailor and family man.

Deal Notes

Discount: 20%

Amount Raised : $0
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Security Description

A SAFE is an agreement between you—the investor—and the company in which the company promises to give you a future equity stake based on the amount you invested. It also involves some kind of a triggering event that must take place in order for you to get your future equity stake. Be careful as you may only get equity if a particular event is triggered.

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