With our trial phase finished in Miami, and having received excellent feedback from customers and consumers, our dream is to now scale the business to other states and cities, achieving national distribution. For this, we will focus our efforts and investments in four key strategic pillars:
1) Building relationships and creating partnerships with key food & beverage players that have regional or national distribution, such as convenience stores, supermarkets, pharmacies, and wholesalers. We are targeting 1000 stores by end of 2021, with a focus on Florida, Texas and California, where triathlon has a strong presence.
2) Investing on our brand and its value proposition, with a special focus on building qualitative digital assets for social media, paid ads and creating strong partnerships with brand ambassadors that can help us get our message out to the sports community in a genuine and effective way.
3) R&D: innovation is at the core of everything we do. We strongly believe that in order to stay relevant and continually exceed our customers' needs, we need to constantly evolve our product and expand our portfolio.
4) People: hiring and developing an A-team of collaborators with expertise in fast-paced consumer goods, a strong work ethic and passion for sports and a healthy living will play a key role in our success going forward.
