Curlmix

Clean Beauty Made Simple

Print
Claim My Business
Form C
View on Wefunder
Categories
Consumer Goods & Products, Financial Services, Other, Retail
Min Investment
$250
Location
CHICAGO, IL
Offering Date
April 07, 2021
Expected Close Date
April 29, 2024
Target Raise
$100.00K-$5.00M
No. Investors
1
Security Price
$3.29
Valuation
$25,500,000
Website
curlmix.com
Number of Employees
24
Cash
$224,868
Revenue
$8,587,650
Short Term Debt
$2,868,360
Cost of Goods
$4,046,891
Long Term Debt
$4,483,590
Net Income
$-4,569,819

Company Description

This is your opportunity to participate in the upside of a rapidly growing, black-owned, women-led, beauty conglomerate. I’m Kim, the CEO & Co-Founder of CurlMix, and this is my husband and Co-Founder, Tim. Together, we lead CurlMix in making simple beauty rituals, with a focus on clean beauty for curly hair.

Key Deal Facts

$6M gross revenue in 2020; $5M gross in 2019; $1M in 2018 all online
Natural hair and skincare company
Investors include Jeff Weiner (Former LinkedIn CEO) and Arlan Hamilton (Backstage Capital)
110,000+ Customers; LTV of $111; Current CAC $17
Women of color spend 4X more on beauty, 9X more on hair care; But 69% say they feel underserved
Featured on Shark Tank; Oprah's Favorite Things; 600,000+ emails and SMS
In-house manufacturing and R&D; 100+ formulations
Investment is in CurlMix and 4C ONLY, both owned by Listener Brands (Parent Company)

Management Team / Advisory Board Bios

Kimberly Lewis, Co-founder & CEO
Forbes 30 Under 30. Turned down $400K investment on Shark Tank.
We believe we have the advantage of launching brands in overlooked segments of the market. So far with curly hair (CurlMix.com) and 4C hair (4CONLY.com). We plan to expand beyond hair with the other brands.

Timothy Lewis, Co-founder & COO
Forbes 30 Under 30. Won $100K on "Who Wants To Be A Millionaire", and invested it into CurlMix.
Amount Raised : $1,453,057
Reveal the Score by Voting
＿
Additional ratings from other users are needed to determine a viable CrowdScore for this deal.
The "CrowdScore" for this deal is determined by user ratings and other factors using our proprietary algorithm.
ⓘ
The overall viability and scalability of the business concept as well as the ability to drive the concept to profitability over time.
Business Idea
ⓘ
The progress made thus far in demonstrating that the business has viability, a customer base or other business traction.
Business Traction
ⓘ
The experience of the management team in running, scaling and/or exiting a business that required similar skills to execute the business plan.
Management Team
ⓘ
The value of the company compared to similar companies raising money from investors.
Valuation

Research Reports

No reports have been submitted

Become a Reporter
Read Our Research Disclaimer

0 Comments

Post Comment