Real Made Overnight Oats

Real Made Overnight Oats

No morning prep! Organic, no sugar added, non-GMO and plant-based overnight oats

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Security Type
Crowd SAFE
Categories
Food & Bev
Min Investment
$100
Location
Chicago, IL
Offering Date
April 23, 2021
Expected Close Date
August 16, 2021
Target Raise
$25.00K-$1.07M

Company Description

Vision Becoming a brand leader in tasty, convenient, nutritious product solutions We plan to become a brand leader by 2024; and we're already getting recognized in the media. We will launch a three-pronged marketing campaign to Meet Real Made, Taste Real Made, and Share Real Made. We will ramp up social media advertising, place targeted ads with Amazon, Walmart, and Thrive Market, and conduct in-store sampling to drive trial and purchase. We'll leverage influencers and expand our ambassador program. Real Made Overnight Oats plans to diversify its product portfolio to maximize market stickiness. We'll also expand our footprint into new categories, always providing products that are organic, vegan, no sugar added, and non-GMO. 

Key Deal Facts

USDA Organic, Vegan, non-GMO, and No Sugar Added overnight oats
A premium product that is driving incremental category growth
Retailing at Whole Foods, Sprouts, Safeway, Amazon, Walmart.com,750+ stores
Leading brand in dollar velocity at Whole Foods
Projected revenue growth to $12M by 2024
Over 2MM servings sold since launching in June 2019
Raised $1.5MM in last capital round

Management Team / Advisory Board Bios

Jess Price, Co-founder & CEO

Barry Nalebuff, Co-founder & Chairman
Amount Raised : $81,450
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Security Description

An equity crowdfunding specific version of a SAFE used by crowdfunding portal Republic. Upon conversion (if and when that happens), investors may receive special shares with limited rights that do not show up on a company’s cap table. The issuer may roll over and not convert shares at the next financing round causing investors to lose out on some upside.

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