Guide Book

A new way to find and book fishing guides

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Security Type
Technology, Community & Lifestyle
Min Investment
Louisville, KY
Expected Close Date
April 29, 2024
Target Raise
No. Investors
Security Price
Number of Employees
Short Term Debt
Cost of Goods
Long Term Debt
Net Income

Key Deal Facts

We have signed up over 300 guides and outfitters. Covering 36 states, 2 countries and counting. Our executive team is made up of fishing guides who know this problem first hand. Guides are starting to reach out to us because they have heard of us from clients and other guides. Partnership with onWater ( promoting our guides to their 50,000+ monthly users. Partnership with Southern Culture On The Fly, promoting our platform to their 10,000+ subscribers

Management Team / Advisory Board Bios

Stuart Jordan Co-Founder & CEOStuart co-founded and bootstrapped Guide Book in mid 2021, raising >$350K in financing throughout 2023, and building a world class team in the outdoor space. He is an avid outdoorsman, but previously spent 16 years as a business leader in oil and gas., Ben Roberson Co-Founder & CGO - Fishing Guide KentuckyBen co-founded Guide Book in 2021 based on his own experiences as fly-fishing guide. Leveraging his network in the industry, he onboarded over 130 guides all over the US and Canada and secured numerous high-level partnerships, all pre-revenue., Perry Azevedo Co-Founder & Product - Fishing Guide WashingtonPerry Azevedo, our Chief Product Officer, has 25+ years in design & development. With his extensive startup expertise via Prota Ventures, we are positioned at the cutting edge of outdoor adventure transformation., Alyx Parks Director, Customer Experience - Fishing Guide OntarioAlyx has over a decade in the tech industry where she coached over 2000+ people through career transitions and development. She is a fly fishing television show host and a guide. She is a published author, wildlife photographer and motivational speaker., Joe ClarkeCTOJoe Clarke is a seasoned software engineer and entrepreneur with a passion for turning innovative ideas into reality. He has served as the lead engineer and CTO at many startups, most recently as the CTO, J.J. MerrickLead Software Engineer23 years in web and data engineering. Specializes in backend technologies to field data driven applications through database design, storage, machine learning, and pipeline management.

Amount Raised : $518,099
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Security Description

A CAFES (Contract and Future Equity Stake) can convert into different types of equity upon a Triggering Event, such as: common or preferred stock for a corporation, limited partnership interest for a limited partnership and membership interest for a limited liability company. At the time of the Triggering Event, the specific rights and limitations associated with the equity stake being issued to the investors will be determined and disclosed by the Entrepreneur.

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