Ringorang co-creator Robert Feeney experienced firsthand the impact of negative behaviors and sense of hopelessness they create. Both his older and younger brother struggled with illness and depression, and within a few years of each other both took their own lives. Robert was left with the impact of the loss, and hit rock bottom as he isolated himself from everyone. A decade went by as Robert worked to build his life back from tragedy. As he faced more struggles and recognized that he had also not fully dealt with his brothers’ deaths, he yearned for change. And then, he realized that the only way to create change was to impact human behavior – more specifically, to turn undesired or negative behaviors into positive ones that when added together, created true, lasting change in people’s lives.