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Security Type
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CAFES
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Categories
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Other, Food & Beverage, Consumer Goods & Products, Retail, Technology
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Min Investment
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$250
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Location
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Marina del Rey, , CA
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No. Investors
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524
Key Deal Facts
$60M+ in cumulative revenue
6M fruits and vegetables grown across 50 states in USA, Canada, & UK
140,000 growers with 11 LTV:CAC ratio & 46-month average lifespan
Celebrity co-founder Zooey Deschanel & award-winning team from MIT, Nokia, & L’Oreal with 3 exits
Inc. 5000 fastest-growing company; #11 in California
Forbes, FastCompany, Elle, Good Housekeeping, Bon Appétit, Better Homes, Poosh & Real Simple feature
Backed by top VCs Structure Capital (Uber), Collaborative Fund (Sweetgreen), Gather (Misfits)
10x revenue growth expected in 3 years fueled by retail expansion*
Management Team / Advisory Board Bios
VC-Backed
Raised $250K or more from a venture firm, $10M+ Revenue
Earned over the last 12 months, Repeat Founder
Founder has started a previous company funded with $2M+, Jacob Pechenik Founder & CEOSerial entrepreneur. Co-founded TechTrader & YellowJacket Software (grew to $1T in trading volume; acquired by Intercontinental Exchange NYSE:ICE). Financed & produced 34 films (Jobs, Oscar nominated Before Midnight). MIT Chemical Engineering BS., Greg Campbell Founder & CTOTech genius. Co-founded 4 companies w/Jacob Pechenik: TechTrader (grew team to 40 engineers), YellowJacket, The Farm Project, Lettuce Grow. VP Technology at SolarMetric (acquired by BEA / Oracle). MIT Electrical Engineering BS. MIT Computer Science MEng., Zooey DeschanelFounder & Brand AmbassadorActress, musician, entrepreneur. Co-founded HelloGiggles (acquired by Time, Inc.). Launched Merryfield app to make healthier food more affordable. Former host of Attn:’s "Your Food's Roots”. Won 3 Golden Globes & Emmy nominated for star role in New Girl., Pip TompkinChief Design OfficerDesign leader. Red Dot, iF, Core77, Industrial Design Society of America awards. Former brand advisor to Twitter, Microsoft, Nokia. Rebranded FAO Schwarz & Sharper Image. Royal College of Art Industrial Design MS. Northumbria University Industrial Design
Amount Raised
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$7,132,359
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The overall viability and scalability of the business concept as well as the ability to drive the concept to profitability over time.
Business Idea
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The progress made thus far in demonstrating that the business has viability, a customer base or other business traction.
Business Traction
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The experience of the management team in running, scaling and/or exiting a business that required similar skills to execute the business plan.
Management Team
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The value of the company compared to similar companies raising money from investors.
Valuation
Security Description
A CAFES (Contract and Future Equity Stake) can convert into different types of equity upon a Triggering Event, such as: common or preferred stock for a corporation, limited partnership interest for a limited partnership and membership interest for a limited liability company. At the time of the Triggering Event, the specific rights and limitations associated with the equity stake being issued to the investors will be determined and disclosed by the Entrepreneur.