PLANETARIANS

PLANETARIANS

Patent-pending technology converts defatted seeds into a protein- and fiber-rich ingredient

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Security Type
Crowd Note
Categories
Food & Bev
Min Investment
$1,000
Location
Palo Alto, CA
Offering Date
July 25, 2018
Expected Close Date
October 23, 2018
Target Raise
$350.00K-$500.00K
Deal Notes
  • Security Type: Crowd Note
  • Conversion discount: 20.0%
  • Valuation Cap: US $6,000,000
  • Interest rate: 6.0%
  • Note term: 24 months
  • Minimum investment: US $1,000
  • Target Minimum: US $350,000

Company Description

PLANETARIANS’ patent-pending technology aims to add value to overlooked ingredients like defatted sunflower seeds, converts them into a high-protein, high-fiber ingredient. Defatted seeds are the dry matter that’s left after oil extraction from crops grown for their oil, such as sunflower, canola, cotton seeds, etc. On average, 20 pounds of defatted seeds are created for every gallon of extracted oil. The world's supply of defatted seeds in 2017 was 334.82 million metric tons according to the USDA; these 334 million metric tons of defatted seeds contain enough calories to feed 1.5 billion people* for a year without growing any additional crops.
 Historically, defatted seeds have only been used in animal feed. However, defatted sunflower seeds repurposed into human food can provide consumers with a cheap, clean, sustainable source of plant-based protein, and add value to supplier profits. PLANETARIANS invented a method to repurpose defatted seeds so they are available for human consumption and subsequently filed a patent for the new ingredient - SunMeal. PLANETARIANS’ manufacturing process was tested and optimized at the University of Minnesota. The resulting product was certified for nutritional content by General Mills Medallion Labs.

Perks

$1,000+: Mixed 18-Pack of Sunflower chips, t-shirt, 10% off all future orders, exclusive notification of pending releases, and receive pre-market buying opportunities
$3,000+: Mixed 18-Pack of Sunflower chips, t-shirt, hat, 15% off all future orders, exclusive notification of pending releases, and receive pre-market buying opportunities
$5,000+: 20% off all future orders, mixed 18-Pack of Sunflower chips, t-shirt, hat, exclusive notification of pending releases, and receive pre-market buying opportunities
$10,000+: Be the first to taste next PLANETARIANS product, 20% off all future orders, mixed 18-Pack of Sunflower chips, t-shirt, hat, exclusive notification of pending releases, and receive pre-market buying opportunities
$25,000+: Meet with the team, be the first to taste next PLANETARIANS product, 20% off all future orders, mixed 18-Pack of Sunflower chips, t-shirt, hat, exclusive notification of pending releases, and receive pre-market buying opportunities

Key Deal Facts

Graduated Techstars in 2017; Backed by: Brad Feld, Lisa Gansky, and David Larrabee.
Nutrition facts certified by General Mills.
Company recognized as the Circular Economy Emerging Innovator by Ellen Macarthur Foundation.
Global plant-based protein market is expected to reach $10.8B by 2022, supported by a CAGR of 6.7%.
Partnership in place with University of Minnesota.

Use of Proceeds

  • 35% Inventory
  • 25% Formulations
  • 20% Marketing
  • 20% Opertations

Management Team / Advisory Board Bios

Aleh Manchuliantsau
Founder and CEO
As a serial entrepreneur and inventor, Aleh has founded multiple successful business ventures over the past 18 years and developed proficient skills in nutrition, open innovation and startup management. He is responsible for technology, marketing, and business development. In 2014 he launched 100%FOOD as an innovative source of nutritionally complete ready-to-drink meals that save consumers time and money. With the understanding that snacking habits are evolving, Aleh tapped into a market influenced by the millennial shift of focus towards more mindful and healthier eating.In 2017 Aleh pivoted 100%FOOD into PLANETARIANS – high fiber protein food from previously unused sunflower ingredients. Focusing on healthy snacks as the MVP for Planetarians, he sees that food recycling unlocks access to affordable healthy meals for growing population.

Anastasia Tkacheva
Founder and Chief Mixologist
Anastasia Tkacheva is a longtime expert in food technology, with a degree from Moscow State University. As chief mixologist, Anastasia is responsible for recipes development, manufacturing, and sourcing. Anastasia Tkacheva was the chief mixologist for 100%FOOD, now Planetarians. She was responsible for the bold and delicious flavors of the 100%FOOD product line. Anastasia was challenged with the task of creating products that support a healthy lifestyle without sacrificing flavor or nutritional value. Anastasia had a hand in creating 100%FOODʼs flagship product - Raw and Choco meal replacement beverages - as well as the companyʼs newest snack line, PLANETARIANS.

Deal Notes

  • Security Type: Crowd Note
  • Conversion discount: 20.0%
  • Valuation Cap: US $6,000,000
  • Interest rate: 6.0%
  • Note term: 24 months
  • Minimum investment: US $1,000
  • Target Minimum: US $350,000
Amount Raised : $18,500
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Security Description

A Crowd Note modifies the typical convertible note so that the crowd does not automatically convert to equity shareholders on the next financing and remain off the issuer’s capitalization table, but the crowd will still participate in any exit as if they had converted to equity. If there is no future financing, the holders of the Crowd Note still have upside, but could miss out significantly.

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