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Security Type
-
Membership Units
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Categories
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Retail, Food & Bev
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Min Investment
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$231
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Offering Date
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November 02, 2021
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Expected Close Date
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April 30, 2022
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Target Raise
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$10.00K-$1.07M
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No. Investors
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139
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Security Price
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$5.25
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Valuation
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$9,680,000
- Number of Employees
- 5
- Cash
- $54,208
- Revenue
- $263,617
- Short Term Debt
- $113,457
- Cost of Goods
- $120,327
- Long Term Debt
- $84,849
- Net Income
- $-330,717
Company Description
Humblemaker Coffee Co. is an outdoor-inspired, lifestyle coffee brand that creates innovative, functional products to support healthy & active living. We are disrupting the rapidly growing specialty coffee space with our mission to make “Wellness in Every Cup™” available to everyone. 10% of net profits are dedicated to Ten for Autism, a 501c3 non-profit we created to fund outdoor activities and organizations that help children and families dealing with autism.
Key Deal Facts
Functional beverages are the next big wave and we're on it. The thirst for functional beverages is growing with nearly two thirds (65%) of U.S. consumers reportedly seeking added benefits in their food and beverages while the Specialty Coffee market is skyrocketing and projected to reach $42.4 billion globally by 2027.
We"re expanding: new cafe and big distribution. This investment round will fund 4 new Humblemaker cafe locations and drive exponential revenue growth in our brick & mortar channel, and in April 2021 we launched with UNFI, the largest distributor of health and specialty food in the North America - with 100+ grocery and retail locations already signed up, we're just getting started.
Built to scale and exit: It is our plan to grow our cafe footprint, expand retail distribution nationally and scale our online subscriber ship with the objective of seeking acquisition by a strategic, global CPG partner.
Management Team / Advisory Board Bios
Chris Smith
CEO
Experienced entrepreneur and executive with over 20 years dedicated to founding, financing and growing emerging brands in the fashion apparel, optical and CPG sectors.
Former SVP CFO of Iron & Resin, an omni-channel outdoor lifestyle brand.
Employee #1 GM & Shareholder of global lifestyle brand RAEN Optics
*Founder & Managing Director of Future Options Brand Management
*Co-founder & General Partner of multi-door retail concept Harlow Boutique
Bryan Marseilles
Chief Creative Officer
Experienced designer, creative director & coffee entrepreneur with over 20 years creating brands, products and packaging for national and globally distributed CPG and fashion brands.
Co-founder and former Creative Director of Seaworth Coffee Co.
Creative director of Cremo Company (acquired by Edgewell for$235M in 2020)
Founder of Marsay Designs
Former Creative Director for Initium Eyewear (acquired in 2010)