Rule Breaker Snacks

Better-for-you snacks that break all the rules!

Security Type
Crowd SAFE
Categories
Consumer Goods, Vegan, B2C, CPG
Min Investment
$150
Location
BROOKLYN, NY
Offering Date
December 07, 2021
Expected Close Date
April 30, 2022
Amount Raised
$171,842
Target Raise
$25K-$1M
No. Investors
256
Security Price
$1

Company Description

Better-for-you snacksshould be way better

Most so-called better-for-you snacks are full of sugar and devoid of nutritional value. Those that contain animal products have a negative impact on the environment. And when it comes to tasting great, many other better-for-you snacks simply don't. Bland flavors, weird aftertastes, and cardboard-y textures abound.

Consumers are actively searching for snacks that are lower in sugar, higher in nutritional value, and taste amazing. 

Key Deal Facts

100% plant-based (vegan), free from gluten, nuts, and top 11 allergens
$1.1M+ revenue in past 12 months, projected $2.2M in 2022
Sold in 3.5K+ stores nationwide including Kroger, Wegmans, Stop & Shop
557% YoY revenue growth at Kroger as of Sept 2021
215% online YoY growth, 29.4% average repeat purchase rate as of Sept 2021
As seen on Shark Tank, in People Magazine, and many more
Backed by Grupo Bimbo (Sara Lee, Thomas', Arnold & others)

Security Description

An equity crowdfunding specific version of a SAFE used by crowdfunding portal Republic. Upon conversion (if and when that happens), investors may receive special shares with limited rights that do not show up on a company’s cap table. The issuer may roll over and not convert shares at the next financing round causing investors to lose out on some upside.

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