We create cookies that are fortified with functional ingredients. We start with traditional cookie formulations and add ingredients such as Fair Trade coffee caffeine, RBST-free whey protein, superfoods, antioxidants, and detoxifying spices. Our goal is to give our consumers added benefits with every bite! [Read More]
Funded
0%Min Investment
$100Amount Raised
$0Goal
$600KDays Left
0
Crowd Lustro Research Report
The Cookie Department
Industry:
General
Security Type:
Convertible
A convertible security is a security that can be converted into another security. Convertible securities may be convertible bonds or preferred stocks that pay regular interest and can be converted into shares of common stock (sometimes conditioned on the stock price appreciating to a predetermined level).
Debt and Equity Opportunity
Date Filed:
December 19, 2018
Date Expires:
April 26, 2019
Platform:
Wefunder
Use of Proceeds
If we raise: $50,000
5% will be used to cover the fee from Wefunder
10% is reasonably anticipated to go towards the production of POS (point of sale) display stands for our current and future retail partners to use as a way to up sell our line. This was a direct request from the US Air force and Army (AAFES).
10% is reasonably anticipated to go towards paying for distributor trade shows to help expand upon our current regions.
10% is reasonably anticipated to go towards paying for SEO for our soon to be completed direct to consumer e-commerce website.
30% is reasonably anticipated to go towards would driving more revenue within the retail grocery channel by utilizing contract demo reps and in store promotions.
35% is reasonably anticipated to go towards working capital to fund extra production.
If we raise: $600,000
2% is reasonably anticipated to go towards the production of POS (point of sale) display stands for our current and future retail partners to use as a way to up sell our line. This was a direct request from the US Air force and Army (AAFES).
2.5% is reasonably anticipated to go towards paying for SEO for our soon to be completed direct to consumer e-commerce website.
5% will be used to cover the fee from Wefunder
20% is reasonably anticipated to go towards would driving more revenue within the retail grocery channel by utilizing contract demo reps and in store promotions.
11% is reasonably anticipated to go towards the hiring of an inside sale rep to expand our direct retail business with throughout the country. Our channels include:
- Climbing and general fitness gyms
- Nutrition and supplement stores
- Juice, smoothie and açaí bowl bars
- College bookstores
- Outdoor Sporting Stores & Bike Shops
- Independent & chain coffee shops
20% is reasonably anticipated to go towards the hiring of a food service SVP to expand our distribution network throughout the country.
10% is reasonably anticipated to go towards paying for industry trade shows to show off our line to distributors and independent and chain retailers throughout the country. Trade shows include:
- Natural Products Expo West & East
- Fancy Food Show West & East
- National Restaurant Association
- Outdoor Retailer (to attract companies like REI, Camping World, Dick's Sporting Goods, etc)
29.5% is reasonably anticipated to go towards working capital to fund ongoing production and the launch of new flavors.
Management
Akiva Resnikoff - Founder & CEO The Cookie Department
14 years experience in the functional foods & beverage industry + 1 year of pastry arts training.
Deal Structure
Custom Convertible Note
$7.5Mvaluation cap
6%interest
15%discount
A Convertible Note is debt that converts to equity. If you invest, you're betting the company will be worth more than $7.5M in the future.
Deal Perks
- $100+
- Receive our 5 Pack Sampler box and a 25% single use discount code.
- $250+
- Receive a 12 pack assorted box and a 5% discount code on all future orders. (These perks are non-cumulative with the lower thresholds.)
- $500+
- Two 12 pack assorted or single flavor boxes of your choice and a 10% discount code on all future orders. You will also receive a TCD branded t-shirt! (These perks are non-cumulative with the lower thresholds.)
- $1,000+
- Two 12 pack assorted or single flavor boxes of your choice and a 15% discount code on all future orders. You will also receive a TCD branded t-shirt for you and a friend! (These perks are non-cumulative with the lower thresholds.)
- $2,500+
- One box of assorted or single flavor cookies of your choice once per month for 6 months. You will also receive a 15% discount code on all future orders and a TCD branded t-shirt & hoodie sweatshirt. (These perks are non-cumulative with the lower thresholds.)
- $5,000+
- One box of assorted or single flavor cookies of your choice once per month for 12 months. You will also receive a 20% discount code on all future order, a TCD branded t-shirt and hoodie. (These perks are non-cumulative with the lower thresholds.)
- $10,000+
- One box of assorted or single flavor cookies of your choice once per month for 12 months. COOKIE CATERING? We will send you cookies to share with your office mates (up to 72 cookies). GIVE A GIFT OF COOKIES! We will send an assorted box of 12 cookies to TWO people of your choice during the holiday season with a personalized card from the founder letting them know that the gift is from you. JOIN OUR EXCLUSIVE TASTING PANEL: You will be given the opportunity to join our tasting panel where we will send you r&d samples for your feedback. You will also receive a 20% discount code on all future order. (These perks are non-cumulative with the lower thresholds.)
- $25,000+
- Two boxes of assorted or single flavor cookies of your choice once per month for 12 months. COOKIE CATERING with COFFEE? We will send you cookies to share with your office mates, place of worship, family gathering, etc (up to 144 cookies (Can be broken up over two orders and/or two addresses). We will ship you 2 lbs of Fair Trade coffee beans from the roaster we use for our Awaken Baked, Berkeley Coffee & Tea. GIVE A GIFT OF COOKIES! We will send an assorted box of 12 cookies to FIVE people of your choice during the holiday season with a personalized card from the founder letting them know that the gift is from you. JOIN OUR EXCLUSIVE TASTING PANEL: You will be given the opportunity to join our tasting panel where we will send you r&d samples for your feedback. HELP US NAME A COOKIE: Join our naming team and help us come up with a name for our next high protein cookie. You will also receive a 25% discount code on all future order. (These perks are non-cumulative with the lower thresholds.)
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