If we raise: $50,000
5% will be used to cover the fee from Wefunder
10% is reasonably anticipated to go towards the production of POS (point of sale) display stands for our current and future retail partners to use as a way to up sell our line. This was a direct request from the US Air force and Army (AAFES).
10% is reasonably anticipated to go towards paying for distributor trade shows to help expand upon our current regions.
10% is reasonably anticipated to go towards paying for SEO for our soon to be completed direct to consumer e-commerce website.
30% is reasonably anticipated to go towards would driving more revenue within the retail grocery channel by utilizing contract demo reps and in store promotions.
35% is reasonably anticipated to go towards working capital to fund extra production.
If we raise: $600,000
2% is reasonably anticipated to go towards the production of POS (point of sale) display stands for our current and future retail partners to use as a way to up sell our line. This was a direct request from the US Air force and Army (AAFES).
2.5% is reasonably anticipated to go towards paying for SEO for our soon to be completed direct to consumer e-commerce website.
5% will be used to cover the fee from Wefunder
20% is reasonably anticipated to go towards would driving more revenue within the retail grocery channel by utilizing contract demo reps and in store promotions.
11% is reasonably anticipated to go towards the hiring of an inside sale rep to expand our direct retail business with throughout the country. Our channels include:
- Climbing and general fitness gyms
- Nutrition and supplement stores
- Juice, smoothie and açaí bowl bars
- College bookstores
- Outdoor Sporting Stores & Bike Shops
- Independent & chain coffee shops
20% is reasonably anticipated to go towards the hiring of a food service SVP to expand our distribution network throughout the country.
10% is reasonably anticipated to go towards paying for industry trade shows to show off our line to distributors and independent and chain retailers throughout the country. Trade shows include:
- Natural Products Expo West & East
- Fancy Food Show West & East
- National Restaurant Association
- Outdoor Retailer (to attract companies like REI, Camping World, Dick's Sporting Goods, etc)
29.5% is reasonably anticipated to go towards working capital to fund ongoing production and the launch of new flavors.