Digital Brands Group

A curated group of digital-first lifestyle brands that is redefining retail and the customer experience through a shared resources model.Our company was first founded in 2012 as Denim.LA, LLC and specialized in crafting and selling premium essentials directly to the consumer. We launched our first brand, DSTLD (‘distilled’) in 2014 with an emphasis on luxury-grade denim, t-shirts, leather jackets, outerwear, and other high quality everyday essentials no one can live without. Due to the popularity of DSTLD, growing demand from its 70k+ customer base, and the success of two prior Regulation A+ financing rounds, we saw an opportunity to evolve the Denim.LA brand into Digital Brands Group, a portfolio of digital-first lifestyle brands.  Digital Brands Group's (DBG) strategy is to create a  portfolio of digital-first lifestyle brands that share  operational, infrastructure, and data resources as means to drive down redundant fixed costs that are difficult to establish and expensive to maintain. By forming a shared resources model of curated vertical commerce (v-commerce) labels, each of which bring a unique set of products, values, and engaged customers to DBG, we're able to scale multiple brands under one umbrella and create a business that is exponentially larger than any one single brand. Because of the increasing market share direct and digital brands are capturing, DBG is focused on expanding its portfolio of brands through both building and buying digital-first businesses. Currently, DBG is comprised of two digitally native brands: (1) DSTLD | Premium Denim + Essentials, and (2) ACE Studios | Luxury Men's Suiting + Sportswear, launching Q4 2018. DSTLD (pronounced 'distilled') has previously completed two Regulation A+ rounds with SeedInvest, raising over $4.6M from more than 3,400 investors. DSTLD was DBG's first portfolio company and recently surpassed $15M in revenue from more than 71.9K customers.

Investor Portal with realtime metrics and updates
VIP Customer Service
Monthly Newsletter
Exclusive promotions, offers, events, and access to DBG brands

$15mm+ Lifetime Sales
149% Compounded Annual Growth Rate; 79% YoY Sales Growth
71.9k+ Lifetime Customers
$204 Lifetime Value (2017)
Unit Economics (lifetime): blended CAC of $43; AOV of $117; repeat purchase rate of 37%

If we reach our minimum offering amount of $399,999, we plan to allocate proceeds as follows:

• $33,999 will be payable to SI Securities for commissions
• $42,000 will be used for audit and legal fees
• The first $200,000 will be used for marketing:
  • ○  We will launch retail 1-2 stores in new metropolitan areas, which we estimate at $50,000 per store.
  • ○  We will test multiple channels to find scalable online and offline customer acquisition
• The next $50,000 will be used for product development, sampling, and buys:
  • We will test new product categories for Ace Studios, including suiting, pants, and accessories
  • We will expand our DSTLD product offering and test different categories including leather, cottonbasics, and core outerwear.
  • We will invest in additional products and inventory to support consumer demand.
  • We will expand the company by hiring key members in marketing and customer service.
• The remainder will be used for personnel costs:

We will expand the company by hiring key members in marketing and product

We intend that any proceeds beyond the first $399,999 will be allocated in the following way (after deduction for fees and commissions): 40% for product buys and development, 40% for advertising/marketing, 15% for personnel costs, and 5% for capital expenses.

If we reach out maximum offering amount of $10,000,000, we plan to use the proceeds as follows:

• $850,000 will be payable to SI Securities for commissions
• $42,000 will be used for audit and legal fees
• Approximately 40% ($3.66 million) will be used for product buys.
  • We will test new product categories for Ace Studios, including suiting, pants, and accessories
  • We will test new product categories for new brands that will eventually fall under the DigitalBrands Group umbrella
  • We will expand our DSTLD product offering and test different categories including leather, cottonbasics, and core outerwear.
  • We will invest in additional products and inventory to support consumer demand.
  • Approximately 15% ($1.37 million) will be used for personnel costs.

○ We will expand the company by hiring key team members in finance, technology, marketing, and

customer service

• Approximately 40% ($3.66 million) will be used for marketing.
• We will continue to expand our retail presence across key metropolitan areas, which we estimate at $50,000 to launch each new store.
• We will test multiple channels to find scalable online and offline customer acquisition
• Approximately 5% ($0.457 million) will be used for capital expenses, which includes office space andequipment, computer hardware, etc.We do not currently have plans to use proceeds from the offering to make payments to officers or directors.

Mark Lynn
CO-FOUNDER, CHAIRMAN, PRESIDENT OF M&A AND STRATEGIC PARTNERSHIPS
Mark T. Lynn is an Irish born, LA based entrepreneur with a keen interest in design and technology. He is the Co-Founder and Co-CEO of DSTLD where his example-driven leadership shapes the atmosphere. In his 15 years as an entrepreneur he has been involved in several successful companies across a wide variety of verticals, including boutique hotels, design-driven real estate development, and wine and spirits. Prior to co-founding DSTLD with Epstein, Lynn co-founded WINC (www.winc.com), a subscription based e-winery.Lynn enjoys modern art, classical, and house music (in equal measure), traveling, wine, and a good pint of Guinness.

Corey Epstein
CO-FOUNDER, CMO, CREATIVE DIRECTOR
Corey Epstein is the Co-Founder, Co-CEO, and Creative Director of DSTLD, leading his team in the day to day operations of the company as well as guiding the broader creative vision for the brand. There’s no typical day for Corey – you might find him at table intently tweaking code or on the floor, camera in hand, snapping the perfect photo. He established a talent for executing a concept and creating a mood early on. Prior to founding DSTLD, Corey led his own marketing and web consulting firm where he advised hundreds of clients across all industries on branding, design, development, and strategy. Later, he served as a Senior Consultant at Deloitte, specializing in Retail Strategy and Analytics. He holds a BBA from Loyola Marymount University with a focus in Business Law and earned his MBA from UCLA Anderson School of Management.He always finds a way to combine what he loves most – music, art, and photography – with work. In his free time, Corey enjoys hiking, playing guitar, and honing his skills behind the lens.

Hil Davis
CEO
Hil came to DBG in March 2018 with a substantial background in e-commerce and luxury apparel. In 2007, he founded J. Hilburn, a made-to-measure men's apparel brand that he built into a $55 million dollar company in just six years. Most recently, he founded the e-commerce beauty and charitable venture, Beautykind, where he served as CEO, CFO, and Chairman of the board.Prior to working in e-commerce, Hil held positions as an equity research analyst covering consumer and luxury publicly traded stocks at Thomas Weisel Partners, SunTrust, and Citadel Investment Group. He was also  Head of Investor Relations at Brinker International, a $2.9 billion market capitalization restaurant company that owns Chili’s.

Kevin Morris
CO-FOUNDER, CFO, COO
Kevin is a businessman who joined DSTLD in July 2014  as CFO and COO (Kevin recently ceded the latter responsibilities). A native Californian, Kevin earned his BS in Applied Mathematics and Computer Science from the University of California, Berkeley. Upon graduation, he worked at Deloitte Consulting where he specialized in technical integrations and strategy. Kevin then went on to earn his MBA from UCLA Anderson in 2011. After earning his MBA, he worked for American Airlines as the Head of Pricing Strategy for Ancillary Products and for the airline’s Asia-Pacific network. With a strong desire to work in the apparel industry, Kevin left American Airlines and joined an Adidas licensee as their Vice President of Sales, overseeing the global sales and marketing strategy for multiple adidas sports categories.At DSTLD, Kevin works closely with the product, marketing, and operations teams, closely budgeting and monitoring the optimized allocation of resources.

Round type: Series A-3 Round size: US $10,000,000 Minimum investment: US $1,500 Target Minimum: US $399,999 Maximum Raise Amount: US $10,000,000 Security Type: Preferred Equity Share price: US $0.5300 Pre-money valuation: US $35,000,000 Option pool: 0.74% Is participating?: False Liquidation preference: 1.0x Raised to date: US $927,250