We will partially close the round as each $10,000 milestone is reached (aka a rolling close). Funds will be used to market our products as well as fees for this this raise, increase support staff and their respective salaries, enhance technology and secure office space
R&D & Production: As our marketing plan is implemented, it is expected that hardware and software requirements will change. This requires funds and research to ensure proper implementation to ensure for stability, security and responsiveness of
the cloud based platform.
Marketing: As funds are released, our marketing plan begins with implementing a robust on-line marketing presence (ie., Bing and Google advertising) and targeted on- line ads (ie., capterra.com and related sites). As additional funds are released and traction develops this will be followed by targeted in-person marketing (ie., Dentists, medical groups, lawyers, etc). As each of these areas is tested, they will be re- evaluated and tweaked to ensure a Customer Acquisition cost of less than $100.
Working Capital: It is expected that as traction develops, the need for office space and equipment will increase