It is self evident that the use of proceeds will be dictated by the amount raised. So instead of giving you a description of every possible scenario of how the capital will be allocated based on every value between $10K and $1.07MM, we'll focus on three scenarios: minimum ($10,000.00), medium ($500,000.00), and maximum ( $1,070,000); all amounts are before fees and expenses.
1. In case we hit the minimum of the target amount, ~ $10,000.00 minus fees and expenses
This will have no material impact on our current state. We will use all the proceeds to support our current marketing efforts.
2. In case we hit the halfway mark of the target amount, $500,000.00 minus fees and expenses
This will allow us to build out and open what will be the first of many company owed and operated Ginjan Cafes. It will also allow us to have a limited expansion of our wholesale distribution footprint in the New York City tri-state area.
3. In case we hit the full the target amount, $1,070,000.00 minus fees and expenses
This will allow to fully implemented our product, marketing, and operation strategies. We will be able to open the first of many Ginjan Cafes, possibly a second one within a year to 18 months; expand distribution in most of the northeast and nationally within the next 24-36 months; expand our product lines; and move up the supply chain in order to secure favorable pricing for all of our inputs, from ingredients to packaging.
Yuen Peters , 5 years ago
hi