The Authentic Voice in Sun Protection Apparel

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Security Type
Consumer Goods & Products, Retail
Min Investment
Offering Date
April 01, 2022
Expected Close Date
August 29, 2022
Target Raise
No. Investors
Security Price
Number of Employees
Short Term Debt
Cost of Goods
Long Term Debt
Net Income

Company Description

Sun50 is a female-founded and led sun protection clothing brand on a mission to disrupt the apparel industry and elevate skin cancer awareness. Sun50’s products are fashion forward, sustainable, and ethically made, designed and developed by a proven, successful team with over 40+ years of combined experience in the sun protective clothing industry. Sun50 has now been generating revenue for two years, and we are dedicated to leveraging our continued traction to become one of the largest sun protective clothing brands in the world.


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$250+ Investment
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$500+ Investment
$500+ | Daybreaker
Founder's Sun50 Baseball Cap, and 15% Off Apparel for 1 Year.

$1,000+ Investment
$1,000+ | The Classic
Founder's Sun50 Baseball Cap, Owner's Sun50 Bucket Hat, and 15% Off for Apparel for 1 Year.

$2,500+ Investment
$2,500+ | Get Shady
Founder's Sun50 Baseball Cap, Sun50 All Weather Umbrella, and 20% Off Apparel for 1 Year.

$5,000+ Investment
$5,000+ | Agent Shadow
Founder's Sun50 Baseball Cap, Sun50 Signature Fedora, and 20% Off Apparel for 1 Year.

$10,000+ Investment
$10,000+ | California Love
Founder's Sun50 Baseball Cap, 100% California Fabric Hoodie (1) Your Choice, and 20% Off Apparel for 1 Year.

$25,000+ Investment
$25,000+ | Ultimate Defense
Founder's Sun50 Baseball Cap, Sun50 Sun Sleeves, Golf Polo (1) Men’s or Women’s Your Choice, 20% Off Apparel for 2 Years, and Video Call with Sun50 Founders Jim & Christie.

Key Deal Facts

The Global Sun Protection Clothing Market was estimated at $7B in 2021. This is currently a fractured market with no dominant brand. With demand from North American and Asian Pacific regions increasing, there is great opportunity for Sun50 to capitalize.*

In 2021, our annual sales increased 135% over the previous year. We’re proud to have a dedicated repeat customer base, with a return customer rate of 28%.

Sun50 uses premium sun protection fabrics that are certified eco-friendly, sustainable, and chemical-free. Each fabric has been third-party UV tested for UPF, ATSM, & AATCC rating standards and 100% of our apparel is designed & made in the USA. Sun50’s clothing has also been granted The Skin Cancer Seal of Recommendation.

Management Team / Advisory Board Bios

Jim Lockhart, CPA, JD, LL.M.

Board Member

As a partner in a national CPA firm, Jim is the National Real Estate Practice leader firmwide. With a proven track record successfully building teams and companies, formulating and executing strategies, and growing revenue and profitability, Jim brings his expertise to the team, collaborating on strategic initiatives to move the company forward and grow the brand.  
B.S. Bus. Admin., JD, University of SD
LL.M., New York University, School of Law
Real Estate CPA of the Year 2020, Minnesota Real Estate Awards

Mark Hoiland

Board Member

Mark brings his extensive finance and banking experience to the Sun50 board. His experience includes AT&T Capital, Richfield Bank, Platinum Group, and Bank Vista. While working with Bank Vista, Mark was introduced to Sun50. He was so impressed the business plan he joined the board upon his retirement from banking.
Augsburg University, Minneapolis, Minnesota
Bachelor of Arts, Business & Communications

Sharia Washington

Director of Corporate Sales & Partnerships

A former Division one, NCAA athlete with over 20 years of coaching experience and a NASM (National Academy of Sports Medicine) Certified Personal Trainer, Sharia leads the athletic division of Sun50. Utilizing her retail management experience with luxury fashion brands, which includes Tod’s, Sharia is instrumental in performance testing of our fabrics on athletes, athletic style development, and all sports-related initiatives. Bonus, she is fluent in Italian!   
Temple University, Philadelphia, Pennsylvania 
Bachelor of Business Administration, International Business

Antwan Bùi

Design & Fit Director

Antwan has been designing clothes since the age of 12. His experience highlights include the launch of his own brand, Neiman Marcus, and couture custom-made designs. Bringing his clothing design skills, understanding of garment construction, pattern-making expertise, knowledge of human body shapes and fashion trends, Antwan has elevated Sun50 and showcases the true beauty of our one-of-a-kind fabrics.

Angela Twohy

Product Development & Sourcing Director

Our fabrics set us apart from all other brands for their quality and integrity. Angela sources the most eco-friendly fabrics in the industry which are gentle to the touch, comfortable to wear and provide the highest levels of chemical-free UPF 50+ sun protection. With her extensive experience in the sun protection clothing industry and retail management background, Angela manages sourcing, logistics, production cost and scheduling, 3rd party UV testing of our fabrics, as well as our Skin Cancer Foundation Seal requirements.
The Art Institutes International Minnesota
Bachelor of Arts, Retail Management

Julie Anderson

Business Development Director

Customer service and interpersonal skills are part of Julie's DNA. Her background in the sun protective clothing industry and service roles in the public and private sectors, are instrumental to our five-star customer service experience. Julie is front facing to our customers, business partners, wholesale accounts and vendors.

Ashley Hadfield

Director of Ecommerce & Marketing

Ashley blends her significant expertise in the sun protection clothing industry, hospitality, and digital marketing, for an optimum on-line and mobile shopping experience for our customers. Her eCommerce management includes business planning, content strategy and development, promotional campaigns and website design, customer service, web analytics and web technologies for our main channel and Amazon. 
The Art Institutes International Minnesota
Bachelor of Science, Fashion & Retail Management

Jaymi Michael

Creative Director

Jaymi has extensive experience in the sun protection clothing industry, as well as working for advertising agencies. Bringing the Sun50 brand to life through her amazing creative vision, she leads our in-house marketing team in all mediums of design. This includes photography, video, illustration, print collateral and web design. 
The Art Institutes International Minnesota
Bachelor of Science, Graphic Design

Madison Hibbs

Social Media & Community Events Manager

Madison is responsible for the management and successful organic growth of our social media channels, campaigns, blog content and influencer relations. Additional responsibilities include graphic design for marketing projects, development of weekly email campaigns, and photoshoot coordination.
University of St. Thomas, St. Paul, Minnesota
Bachelor of Arts, Strategic Marketing

Lyle Heikes

Customer Liaison

As a former teacher, Lyle elevates the level of assistance we provide vendors and customers, with his patience, professionalism, and "people-first" attitude. Additional responsibilities include inventory management, order fulfillment and warehouse supervision.
Minnesota State University, Mankato
Bachelor of Arts, Education

Kylie Imholte

Designer & Community Relations

As a graphic designer, Kylie collaborates with our marketing and product design teams, creating custom prints and marketing collateral from concept to completion. Kylie is also responsible for the management and successful growth of our Twitter, LinkedIn and TikTok channels which includes content, engagement and organic growth.

Myrtle Monroe

Sun50 Mascot

As long as my bed remains fluffy, the treats keep flowing, and someone throws my mini tennis ball, it's been a great day at the office. Truth be told, I AM the culture.

Cassie Warner

Board Member

Cassie is the Chief Financial Officer/Sr. Vice President for a national construction company which is ranked among the top US companies in the industry. Throughout her career and as a board member for several non-profit organizations, Cassie’s expertise, leadership, and troubleshooting of financial risks has led to successful growth and sustainability. Advising Sun50 on financial controls, workflow management and budgeting controls has positively influenced operational decision making and business strategy.
2019 Top Women in Finance
2020 Luther College Distinguished Service Award

Luther College, Decorah, Iowa
Bachelor of Arts, Accounting & Economics

Jeff Milkie

Board Member

Jeff is the Founder and Managing Director of GRM Capital, LLC, a middle-market investment bank focused on mergers & acquisitions (“M&A”), private debt and equity capital raises, and strategic capital markets advisory. With over 20+ years of corporate finance and investment banking experience, Jeff has advised on numerous public and private debt and equity investments and M&A assignments. His expertise in multi-billion dollar global corporations, middle-market companies, and venture-level organizations across multiple sectors including consumer goods and services, retail, manufacturing, distribution, business services, healthcare, media, and technology brings robust experience Sun50’s growth plan. Jeff steers the company towards a sustainable future by adopting sound, ethical, and financial management policies. 
MBA The University of Texas, Austin
The Red McCombs School of Business

University of Wisconsin, Eau Claire
Bachelor of Business Administration, Accounting
Amount Raised : $101,365
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