The Smart Fitting Room.

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Security Type
Common Stock
Min Investment
Milwaukee, WI
Offering Date
March 24, 2022
Expected Close Date
April 29, 2022
Target Raise
No. Investors
Security Price
Number of Employees
Short Term Debt
Cost of Goods
Long Term Debt
Net Income

Company Description

Imagine having a fashion stylist, personal tailor and virtual fitting room in your phone! MySureFit features patented digital sizing technology that’s been validated by thousands of customers shopping across hundreds of different brands. This “smart fitting room” helps consumers, brand retailers and our environment by reducing returns by more than 90%.


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$252+ Investment
StartEngine Owner’s Bonus
This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.

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Invest within the first 7 days and receive 30% Bonus Shares.





$500+ Investment
Tier 1
Invest $500 and receive $100 store credit.

$1,000+ Investment
Tier 2
Invest $1,000+ and receive $100 store credit + 2% Bonus Shares.

$2,500+ Investment
Tier 3
Invest $2,500+ and receive $100 store credit + 1 year 10% discount on all purchases + 5% Bonus Shares.

$5,000+ Investment
Tier 4
Invest $50,000+ and receive $150 store credit + 1 year 10% discount on all purchases + 7% Bonus Shares.

$10,000+ Investment
Tier 5
Invest $10,000 and receive $100 store credit + 1 year 10% discount on all purchases + 10% Bonus Shares.

$25,000+ Investment
Tier 6
Invest $25,000+ and receive $150 store credit + 1 year 10% discount on all purchases + Founder Call + 12% Bonus Shares.

$50,000+ Investment
Tier 7
Invest $50,000+ and receive $200 store credit + 2 year 10% discount on all purchases + Founder Dinner + 15% Bonus Shares.

$100,000+ Investment
Tier 8
Invest $100,000+ and receive $250 store credit + 3 year 10% discount on all purchases + Founder & Management Dinner + 20% Bonus Shares.

Key Deal Facts

Validation from over 225,000 users on MySureFit’s online portal with more than 6,000 customers placing more than 13,000 orders.

A revolutionary digital platform for the $750 billion e-commerce apparel industry, which is expected to reach $1.2 trillion by 2025.

Founder and CEO Christian Ruth has over 20 years of combined entrepreneurial, strategic, operational, financial, investment and advisory experience from start-ups to industry-leading organizations. He leads a management team with over 150 years of combined technology, fashion retail, and marketing experience.

Management Team / Advisory Board Bios

David Cunningham

President - Brand Partnerships

David Cunningham is the President of Brand Partnerships for MySureFit, where he is responsible for brand relationships. A 20-year veteran of the apparel industry, David oversees business development opportunities in both B2B and B2C channels, developing programs to improve shopper experience and e-commerce supply chains while improving the industry's carbon impact.  
Prior to MySureFit, David held senior positions at some of the world's top fashion brands, including Ralph Lauren, Calvin Klein, Tommy Hilfiger and Kenneth Cole. In these roles, David grew existing brands and successfully identified white space for brand extensions. He is a senior-level consumer brands executive specializing in retail, wholesale, e-commerce, brand development and market share growth.  
Based in New York, David is a graduate of Penn State University with degrees in marketing and finance. He also serves as board advisor to Infinity Partners, a Singapore based factory consortium. David is married and has four adult children. 

Ron Fishbeck

Chief Technology Officer & Director

Ron is the Chief Technology Officer at MySureFit and also serves on the Company's board of directors.  
Ron has over 40 years of software engineering and leadership experience. Prior to MySureFit, Ron was the Co-founder and Chief Executive Officer and Treasurer of Systems Made Simple (SMS), which reached the Inc. 500 list of the fastest growing privately held companies for five consecutive years. SMS doubled revenue each year to reach $350M was sold to Lockheed Martin. During his career, Ron worked at CSC where he developed top-secret, anti­-submarine warfare systems, combat control systems and satellite communication networks. 
Ron earned a Bachelor's degree in Computer Science from the State University of New York (SUNY) at Potsdam and completed post-graduate studies in Computer Science at The Johns Hopkins University. He serves on the SUNY Potsdam College Foundation Board of Trustees and chairs the Audit Committee. Ron is also a board member of of Griffin Group Global and CloudFace. Ron is married with two adult children. 

Chris Kowalski

Chief Design Officer

Chris is Chief Design Officer at MySureFit where he oversees creative assets for all teams and produces visualizations for all facets of operations from interfaces to marketing to investor pursuits. For 22 years, Chris has proven indispensable in board rooms and war rooms for the top companies in the world including Coca-Cola, General Motors, Ford, The Home Depot, Visa, FedEx, Walmart, AT&T and more. Chris has consistently deconstructed visualization challenges to manifest top tier identities and messaging into digestible, sellable assets for any brand.  
Chris graduated from Tulane University, honed his design talent at Parson's The New School and quickly jumped into the freelance realm first as a publisher of magazines, then as a pursuit guru for large architecture, engineering and management firms helping to win billions of dollars in projects, and finally as a roving identity specialist for dozens of top brands. Chris is married with a daughter and a nephew. 

Greg Tanaka

Chief A.I. Officer

Greg is the Chief A.I. Officer of MySureFit and is responsible for leading various artificial intelligence, machine learning, computer vision and other research area activities and implementation. Greg has more than 25 years of experience with leading software companies that focus on cutting-edge engineering.  
Most recently, Greg founded Percolota a retail-focused software company that provided AI and computer vision solutions for optimizing customer conversion. Previously, Greg worked at Rambus, Synopsys, Silicon Magic and S3 Graphics.  
Greg received education in Computer Science and Electrical Engineering from Caltech, University of California at Berkeley and Stanford University.   
Greg also serves on the Palo Alto City Council. He is married with two children.  

Erin Mester

Director - Customer Experience

Erin Mester is the Director of Customer Experience at MySureFit and is responsible for the development and execution of the customer experience strategy to achieve ultimate customer satisfaction and delight with the Company's products and overall experience of the brand. She works across the customer journey to maximize customer attraction, adoption, retention, and growth of the brand. 
Prior to working at MySureFit, Erin co-founded where she co-created and developed the business and product and acted as the CTO. Prior to that she worked as a senior engineer at Hitachi, Ricoh and the Central Intelligence Agency. 
Erin has a background in engineering having earned her Computer Science degree from University of California, San Diego. Erin has a love of nature and enjoys the outdoors as well as tai chi, salsa dancing and many other activities. She has a passion for personal development and unlocking human potential. 

JP Gaber

Director - Web Platforms

J.P. Gaber is Director of web platforms at MySureFit. He is an entrepreneur at heart and has over 10 years of experience developing websites and applications for a range of businesses.
He has led the design, development, and launch of several fully-responsive enterprise e-commerce websites over the last five years.

Before joining MySureFit in 2018, he worked for three years as the lead developer for Berkshire Hathaway Subsidiary, Ingersoll Cutting Tools. His unique background of business, entrepreneurship, and marketing - combined with his deep understanding of the full technology stack - makes him an invaluable asset for a startup.
J.P. has two Associate of Applied Science degrees, one in Marketing and the other in Information Technology and was on the Dean’s list every semester.  He is married with two sons. 

Robert Sheahan

Chief Financial Officer

Robert is the Chief Financial Officer of MySureFit and also serves on the Company’s board of directors. During his 30-year career he has served in various leadership positions in numerous small, medium and fortune 500 companies.    
Prior to MySureFit, Robert was a senior executive and board member of Systems Made Simple (SMS), where he led the company through an organizational transformation from a small business to an industry leader with revenues of $350M and 2,300 employees before selling to Lockheed Martin.   
Robert started his career as a systems engineer with GTE, moved into sales and quickly gained a reputation as a leader in the field. He also worked with Electronic Data Systems (EDS), Digital Equipment Corp (acquired by Compaq/HP), and Information Management Consultants (IMC) as an engineer, sales manager, and business development executive.   
He holds a bachelor’s in business administration from Strayer University, Washington, DC and did his graduate studies in economics at Virginia Tech. Robert is married and has two adult children. 

James "Jeep" Newman

Investor and Board Member

James W. Newman, Jr. has served as a director since March of 2014. Since September of 2002 Jeep has been the Founder, Chairman and President of Medical Predictive Science Corporation (“MPSC”), a medical device company. He founded The Newman Company, a real estate investment and management company in 1980 for which he still works and is the sole owner. He has been a new venture investor for 20 years, including being an early investor in Medical Automation Systems, a major provider of information management systems for point-of-care testing, which was acquired in 2011 by Alere Inc. His investments have covered a wide range of fields, encompassing everything from biotechnology, bio-informatics, education, and telecommunications, as well as mechanical inventions. Mr. Newman holds a B.A. degree from Upsala College.
Amount Raised : $122,877
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