Loop by California Labs, Inc.

Private Social Network for Families

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Security Type
Min Investment
San Francisco, CA
Offering Date
March 27, 2022
Expected Close Date
April 29, 2024
Target Raise
No. Investors
Security Price
Number of Employees
Short Term Debt
Cost of Goods
Long Term Debt
Net Income

Company Description

Loop is a private social network and digital frame. We are on a mission to help families to stay connected. 72% of surveyed Americans distrust Facebook's management of their personal data. With privacy becoming a bigger deal every day, we have created a hardware plus software solution where YOU own your content and control the network. The network doesn’t control you. This Web 3.0 approach follows a trend that has attracted top venture and angel investors and is poised to usher in the future of family connectivity.


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$249+ Investment
StartEngine Owner’s Bonus
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Friends and Family Early Birds
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$500+ Investment
Tier 1
50% Discount on Loop Product for 1 year

$1,000+ Investment
Tier 2
Free Loop

$2,500+ Investment
Tier 3
Free Loop 2 Pack

$5,000+ Investment
Tier 4
Free Loop 3 pack

$10,000+ Investment
Tier 5
Call with founders + Loop 4 pack family

$25,000+ Investment
Tier 6
Dinner and strategy session with founders in SF, fully paid. + Loop 5 pack family + early access to new products

Key Deal Facts

Proven Traction: Over $1M in sales and subscription model with recurring revenue.

Top Investors: Raised over $8M from top VCs and angels including Resolute Ventures, Jason Calacanis and board members from Coinbase and Pinterest among others.

Perfect Timing: For families feeling more disconnected than ever and privacy becoming a growing trend.

Management Team / Advisory Board Bios

Brad O'Neill


Brad O'Neill is the CEO of Betterwise Learning and a board member/director at Loop. Prior to Betterwise, Brad was the co-founder of Techvalidate Software which was acquired by SurveyMonkey where he served as SVP Global Sales, Success. Brad was also a founding investor and board member of Stumbleupon.

Sital Mistry

Head of Software

Sital Mistry is the Head of Software and co-founder of Loop. Prior to Loop, Sital was the engineering lead of the wildly popular “Word’s with Friends” online game from Zynga which last reported 30M monthly active users. Sital graduated from University of California, Berkeley. 

Ethan Ballweber


Ethan Ballweber is from Altitude design and a graduate of RISD, one of the top design schools in the world. He is an expert in industrial design and user experience. Prior to Loop, Ethan worked on a range of consumer products including the WIMM which became Wear, Google’s smartwatch.
Amount Raised : $141,811
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Security Description

A CAFES (Contract and Future Equity Stake) can convert into different types of equity upon a Triggering Event, such as: common or preferred stock for a corporation, limited partnership interest for a limited partnership and membership interest for a limited liability company. At the time of the Triggering Event, the specific rights and limitations associated with the equity stake being issued to the investors will be determined and disclosed by the Entrepreneur.

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