POPS! Diabetes Care, Inc.

Diabetes Self-Care Platform

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Security Type
Preferred Stock
Min Investment
Offering Date
June 03, 2022
Expected Close Date
July 26, 2022
Target Raise
No. Investors
Security Price
Number of Employees
Short Term Debt
Cost of Goods
Long Term Debt
Net Income

Company Description

Pops, the Own Your Life® company, has developed and commercialized a revolutionary AI self-care platform for chronic condition management, starting in the diabetes space. Our platform is centered around Mina, a Virtual Health Assistant, as well as a growing ecosystem of cutting-edge features to reduce the barriers to optimal health, including Pops’ proprietary Rebel glucose meter. Both the service and Rebel meter are in-market in all 50 states and Australia.


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$200+ Investment
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This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.

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$1,000+ Investment
Tier 1 $1,000+ Invest $1,000 or more and receive 5% bonus shares.

$2,500+ Investment
Tier 2 $2,500+ Invest $2,500 or more & receive 10% bonus shares & invite to Mina’s Studio & 1-month trial for Pops Platform (free glucose meter + 24 glucose tests, access to Mina coaching & Pops ecosystem, & $150 partner discounts).

$5,000+ Investment
Tier 3 $5,000+ Invest $5000 or more & receive 10% bonus shares, invite to Mina’s Studio & 3-month trial for our Platform (free glucose meter w/unlimited tests, access to Mina coaching & Pops ecosystem, & $150 partner discounts) and a quarterly CEO perspective.

$10,000+ Investment
Tier 4 10,000+ Invest $10,000 or more & receive 15% bonus shares, invite to Mina’s Studio & 3-month trial for our Platform (free glucose meter w/ unlimited tests, access to Mina coaching & Pops ecosystem, & $150 partner discounts), and a quarterly CEO perspective.

$25,000+ Investment
Tier 5 $25,000+ Invest $25,000 or more & receive 20% bonus shares, invite to Mina’s Studio & 3 mo. trial to Pops Platform (free glucose meter w/ unlimited tests, access to Mina coaching & Pops ecosystem, & $150 discounts) quarterly CEO perspective and call upon req.

Key Deal Facts

Pops has had a 986% revenue growth from Q4 2020 to Q4 2021, with a 93% average quarter-over-quarter growth throughout 2021. We are continuing to grow within the US diabetes device market that is valued at $18.9B, as we seek to empower the 37.3 million Americans with diabetes to manage their condition.*

We are FDA-cleared, TGA-cleared, CE-marked, and in-use across all 50 states and in Australia, with published clinical study outcomes, a 100% client retention rate over three years, and a Net Promoter Score of 75.

Pops has 15 issued and 7 pending patents, as well as a scalable software platform that is expanding into weight control, hypertension, and high cholesterol using the funds from this raise.

Management Team / Advisory Board Bios

Stephanie Toomey

Customer Success Director

As our Customer Success Director, Stephanie ensures that each of our clients and users get a premier experience. She leads all of the marketing, enrollment, and digital presence activities at Pops. Stephanie has more than ten years of experience in this area with most of that at an online and TV shopping company, Shop HQ.   

Kevin Lunke

Business Development Manager

Kevin is our leader for client sales. Kevin has great passion for searching out and landing those clients who can benefit the most from working with Pops. He has worked with multiple startups to create and grow their client sales. Kevin has more than eight years of experience in business development and startup investing.  

Janet Stormo

VP Operations

Janet's passion is driving efficiency and creating order. She works as our VP of Operations across all of our departments to improve processes, generate metrics to run the business, and ensure our clients and owners are getting the experience they deserve. Janet brings more than 25 years of experience at Medtronic and Honeywell, including leading Medtronic's US customer service and field inventory teams.  

Timothy Balder MD

Chief Medical Officer

Tim's mission has always been to help people live more healthy lives, and he delivered on that passion as a practicing primary care physician for many years. Now, as Pops' Chief Medical Officer, Tim is helping people live their healthiest life through the Pops platform. Tim's experience includes practicing primary care for more the 30 years.   

Kim Mageau


Kim brings to our Pops board strong perspective from her many leadership roles in the healthcare payer industry and beyond. Kim's experience helps our board to stay focus on our user and clinical outcomes, as well as doing what is right for our founders and employees. Kim has many years of experience as both leader and director for multiple businesses.

George Arida


George is one of Pop's directors on our board. George helps guide our board, CEO, and company direction with his thoughtful approach. He has a great blend of technical and investing background, including 18 years at Venture Investors before founding 30 Ventures, which invested in Pops.  

Tom Tefft


Tom brings a broad view as a medical device executive to the Pops board. His background of business leadership and finance has landed him multiple board positions at large established companies and startups. With this experience, Tom helps guide the company, team, and CEO from raising capital to execution to budges and plans.
Amount Raised : $59,543
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Security Description

Preferred securities are a type of investment that generally offers some sort of preferred treatment through a dividend or preferred treatment in a liquidation.

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