Loftie

Designed for Better Sleep

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Amount Raised: $47,398
Security Type
Non-Voting Equity
Categories
Consumer Products
Min Investment
$297
Location
NEW YORK, NY
Offering Date
October 19, 2022
Expected Close Date
February 16, 2023
Target Raise
$10.00K-$1.23M
No. Investors
57
Security Price
$3.38
Valuation
$30,044,441
Website
byloftie.com
Number of Employees
6
Cash
$416,131
Revenue
$2,512,892
Short Term Debt
$2,681,453
Cost of Goods
$1,180,280
Long Term Debt
$500,000
Net Income
$775,094

Company Description

Loftie is a wellness company using creative solutions and stylish, innovative products to help people rest, relax, and recharge. We embrace mindful technology, thoughtful design, and a joyful approach to wellness to create products and services that substantially improve sleep for our customers. We have been in-market with our Loftie Clock since 2020, and we just launched our newest product, the Loftie Lamp, in August of this year. This fall, we are planning on launching our subscription-based audio content.

Perks

Select this bonus

$297+ Investment
StartEngine Owner’s Bonus
This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.




Select this bonus

Early Riser
Invest within the first 48 hours and receive 15% bonus shares.




1
days

11
hours

26
mins

41
secs





Select this bonus

$500+ Investment
$500+ | Lavender
Access to the Loftie Owners Club:
Private Slack Channel with Loftie team
Access to special discounts, promotions, and early product releases
Public acknowledgement of investment in Loftie Newsletter
Loftie swag bag with tote, hat, and shirt


Select this bonus

$1,000+ Investment
$1,000+ | Chamomile
All level 1 perks PLUS:
Invite to Owners Club Zoom call with the team
$200 product credit


Select this bonus

$2,500+ Investment
$2,500+ | Milk and Honey
All level 2 perks PLUS:
5% Bonus Shares
Total product credit of $300
Private phone call with Founder


Select this bonus

$5,000+ Investment
$5,000+ | Valerian
All level 3 perks PLUS:
8% Bonus Shares
Total product credit of $400
Invite to private Loftie office tour and cocktail hour in NYC, with soundbath session


Select this bonus

$10,000+ Investment
$10,000+ | Melatonin
All level 4 perks PLUS:
10% Bonus Shares
Total product credit of $500
Work with our team to personally select a new soundscape to be added to the Loftie content library

Key Deal Facts

Direct to Consumer sleep leader: At Loftie, we aim to become the go-to sleep brand for the modern consumer. We designed our products, including our Loftie Clock, Loftie Lamp, and app, to work together magically, creating a seamless wind-down and wake-up, to fix sleep, not just track it.

The market is huge: The Frost & Sullivan Assessment forecasted the Global Sleep Economy to be $432 billion in 2019, growing at a CAGR of 6.3%, with expectations to reach $585 billion by 2024 (Source).

Top tastemakers love it: We have won multiple design awards, and our Loftie Clock has been a Wirecutter pick for two years in a row (Source). While the majority of sales are DTC, Loftie can also be found at high-end retailers, including the MoMA Design Store, goop, and Saks Fifth Avenue.

Perks

Select this bonus

$297+ Investment
StartEngine Owner’s Bonus
This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.




Select this bonus

Early Riser
Invest within the first 48 hours and receive 15% bonus shares.




1
days

11
hours

26
mins

41
secs





Select this bonus

$500+ Investment
$500+ | Lavender
Access to the Loftie Owners Club:
Private Slack Channel with Loftie team
Access to special discounts, promotions, and early product releases
Public acknowledgement of investment in Loftie Newsletter
Loftie swag bag with tote, hat, and shirt


Select this bonus

$1,000+ Investment
$1,000+ | Chamomile
All level 1 perks PLUS:
Invite to Owners Club Zoom call with the team
$200 product credit


Select this bonus

$2,500+ Investment
$2,500+ | Milk and Honey
All level 2 perks PLUS:
5% Bonus Shares
Total product credit of $300
Private phone call with Founder


Select this bonus

$5,000+ Investment
$5,000+ | Valerian
All level 3 perks PLUS:
8% Bonus Shares
Total product credit of $400
Invite to private Loftie office tour and cocktail hour in NYC, with soundbath session


Select this bonus

$10,000+ Investment
$10,000+ | Melatonin
All level 4 perks PLUS:
10% Bonus Shares
Total product credit of $500
Work with our team to personally select a new soundscape to be added to the Loftie content library

Management Team / Advisory Board Bios

Lindsay Tyrpien



Chief Creative Officer


Lindsay is a creative executive with 10 years of experience in the design industry. Past experience includes IDEO, Christie’s, and Ralph Lauren.
















Lauren Suiter



Chief Product Officer


Lauren has a BA from Brown University and a MFA in Transdisciplinary Design from Parsons School of Design. She spent three years at the Center for NYC Neighborhoods, a homeownership nonprofit, in the communications department. Lauren specialized their MFA in human centered design and product development.

Security Description

Non-voting stock is stock that provides the shareholder very little or no vote on corporate matters.

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