Loop

The easy way to stay connected with your familyDistrust in Facebook and social media is increasing - 52.2% of users are not confident about their privacy on the internet. Due to this, there is a growing reluctance among some users to post pictures of their family online. But families are spread apart and are desperate for tools to help them stay connected in this digital age. Currently, users are in the unfortunate position of having to choose between privacy and connectedness. Loop breaks through this dilemma by offering a solution that has the convenience of a social network without the tradeoffs of privacy. We have built a family messaging app plus an elegant home display that is simple, private, and fun. This innovative hardware and software solution provides an experience that we believe surpasses any app solution alone. We have shown there is a strong demand for a private and family friendly social platform – to date we have generated over $1M in revenue and are building out a monthly subscription business. We have a passionate and diverse group of customers from parents, millennials, and even teens, who want a simple solution to connect their family.

Free Loop + 3 years free service
California Labs sweatshirt (Our legal company name)

Generated over $1M in lifetime revenue (unaudited)
Was sold through Best Buy, both in stores and online, and sold out in approximately 4 weeks
Notable investors Resolute Ventures (previously backed Bark & Co, Greenhouse, Clutter, uJet, and Signifyd) and Jason Calacanis (investor in multiple unicorns including Uber and Thumbtack)
Experienced management team; CTO was the former engineering lead for Word with Friends, one of the world’s most popular social mobile games

Brian Gannon
CEO
Brian is a graduate of MIT and has a degree in electrical engineering and MBA. Brian spent his early career as an computer chip designer at Fujitsu before joining the Boston Consulting Group as a management consultant. Brian spent eight years at Maxim Integrated as a product manager where he launch 30 products that shipped over 400M units. He also led the acquisition of Mobilyen, a leader in H.264 video compression and later led the $100M business as General Manager with a team of 100 in Silicon Valley, China, India, and England. 

Sital Mistry
Head of Software
Sital is a graduate of University of California at Berkeley. After Berkeley Sital worked as a software engineer at Hiplogic, one of the first social home screens for smartphones. Sital later worked at Zynga where he managed the software engineering team for Words with Friends, which is still today one of the most popular mobile games in the world. 

Ethan Ballweber
Head of Design
Ethan is a graduate of RISD, one of the top design schools in the world and an expert in industrial design and UX. Prior to Loop, Ethan worked on numerous consumer products including the WIMM which becomes Wear, Google’s smartwatch.