Nuttin Ordinary by Clean Simple Foods

Nuttin OrdinaryⓇ is a premium cheese & food company that is 100% plant-based, breaking new ground in the vegan cheese market. We use cashews, quality natural ingredients, and age-old craft cheese fermentation techniques to create delicious, clean & simple ingredient 100% plant-based food. Our products are available in a variety of locations across the Northeast, and we are ready to scale.

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$250+ Investment
StartEngine Owner’s Bonus
This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.




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Friends and Family Early Birds
Invest within the first two weeks and receive an additional 17% bonus shares.





13
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13
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54
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$500+ Investment
$500 | Copper
1. *10% - one-time discount code usable on nuttinordinary.com
2. *Discounts on wearable premiums
3. Invitation to Nuttin Ordinary Investor Group


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$1,000+ Investment
$1,000 | Silver
1. *10% - one-time discount code usable on nuttinordinary.com
2. *Nuttin Ordinary® Branded T-Shirt
3. *Discounts on wearable premiums
4. *FREE – one-time discount code usable for a 4-pack of your choice
5. Invitation to Nuttin Ordinary Investor Group


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$5,000+ Investment
$5,000 | Gold
1. *15% discount code nuttinordinary.com
2. *Discounts on wearable premiums
3. *Raglan Shirt with the investor number
4. One-time discount code usable for a 4-pack of your choice
5. Invitation to Nuttin Ordinary Investor Group
6. 5% Bonus Shares


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$15,000+ Investment
$15,000 | Platinum Plus
1. Free (12) month subscription
2. *Discounts on wearable premiums
3. *Owners Premium Hat & Golf Shirt
4. *20% discount on nuttinordinary.com
5. one-time discount code usable for a 4-pack
6. Investor Group
7. 10% Bonus Shares


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$25,000+ Investment
$25,000 | Titanium
1. Free 24 month subscription
2. *Discounts on wearable premiums
3. *Owners Premium Hat & Golf Shirt
4. *30% discount nuttinordinary.com
5. one-time discount code usable for a 4-pack
6. Investor Group
7. 10% Bonus Shares

Using our proprietary craft fermentation process, we created a delicious, premium, plant-based cheese, using only clean and simple ingredients.

The plant-based food market is valued at $7 billion and includes over 100 million Americans (Source).

We own our own proprietary manufacturing process and have proven market fit in multiple channels including; Whole Foods, Direct to Consumer Websites, Wegman’s, FreshDirect, MarketBasket, and Local Co-Ops & Natural Food Stores.

Rick Antonelli



Strategic Advisor


A 30+ year industry veteran. From 2009 to 2019 Mr. Antonelli served as Chief Executive Officer and Chairman of Galaxy Nutritional Foods. A successful sale of Galaxy Nutritional Foods was executed to Greenspace Brands. Previously, he was Executive Vice President, Chief Operating Officer and President of Distribution for United Natural Foods. The majority of his professional career was dedicated to United Natural Foods (Nasdaq: UNFI), the nation’s largest natural products distributor at over $20 billion in annual sales, serving as President of both Eastern and Western Regions. Mr. Antonelli was Director of Operations for Harvest Provision, a division of Bread and Circus that was acquired by Cornucopia Natural Foods. From 2001 to 2002, Mr. Antonelli was President of Fairfield Farms Kitchens, a Massachusetts-based custom-food manufacturer where Mr. Antonelli oversaw a 250,000 square foot manufacturing facility, the acquisition and integration of an integrated food company and the development and launch of three new organic product lines. Mr. Antonelli currently serves in an Executive Leadership role focusing on top line sales growth for American Flatbread Co. Mr. Antonelli has served on the Board of Directors of Zevia Beverage Company, the Natural Cooperative Grocers Association, Mary’s Gone Crackers, Healthy Living Markets, and UNFI.












Elliot Begoun



Strategic Advisor


A 30-year industry veteran, author, and the Founder of TIG, a 1:1  customized alternative accelerator focused on helping emerging natural  product brands grow. TIG works with its entrepreneurs to build nimble, capital efficient, resilient brands that become tardigrades not unicorns. Catch him  at FoodBytes, the Hirshberg Entrepreneurship Institute, the Natural Products  Business School, and find his articles in publications such as the Huffington  Post, SmartBrief, and New Hope.